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Newspapers Cranked Out More Online Videos In 2010 Than Any Other Media Vertical
U.S. newspapers uploaded approximately 2.4 million videos in 2010, more than 3x the volume of the next-closest industry verticals of broadcast and online media, according to the latest "online video & the media industry" report from Brightcove and TubeMogul for Q4 '10. Newspapers uploaded 1.2 million titles in Q4 alone, a 147% increase in volume over Q3. The accelerating trend suggests newspapers are deepening their commitment to online video as a way of boosting online engagement and increasing ad revenue. The new data also seems to offset recent news that newspapers are reducing their involvement with online video.
Categories: Branded Entertainment, Broadcasters, Newspapers, Online Publishers
Topics: Brightcove, TubeMogul
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Time Warner Cable-LA Lakers Deal Is More Bad News For Pay-TV's Non-Sports Fans
If you live in the Los Angeles area and are not a sports fan, or you are a casual one, Time Warner Cable's new 20-year deal with the LA Lakers is more bad news. That's because, as I explained last week in "Not a Sports Fan? Then You're Getting Sacked For At Least $2 Billion Per Year," virtually all digital pay-TV subscribers in the LA area - sports fans or not - are going to be footing the bill for this massive deal.
The TWC-Lakers deal is just the latest example of how ever-higher monthly fees pay-TV distributors must fork over to carry sports networks help drive up subscription rates. In this case, TWC, the 2nd largest pay-TV operator, is
positioning itself to also be a major sports network owner, just as Comcast has with Comcast SportsNet. TWC's deal will help create an even bigger inequity for non-sports fans and casual fans than already existed. For this group of subscribers, who are primarily entertainment-oriented, and likely more on-demand focused in their viewership than ever, higher subscription rates - tied to a small cluster of very expensive sports networks - are inevitably going to drive them to drop their pay-TV service.
Categories: Cable Networks, Cable TV Operators, Sports
Topics: Hulu Plus, LA Lakers, Netflix, Time Warner Cable
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Brainshark Partners With Brightcove To Publish Video Presentations
Brainshark, which allows users to add voice, music, video and interactivity to PowerPoint and other documents transforming them into video presentations,
announced this morning that these can now be "pushed to Brightcove" to achieve greater reach. Brainshark is primarily geared to business users for communications and viewing sessions are fully measurable. Brightcove, which has a large base of media customers, has also moved into non-media verticals such as small business, government, education, etc. The partnership is further proof that flexible, inexpensive tools are becoming available to businesses to help them increase their online video/media competencies.
Categories: Partnerships
Topics: Brainshark, Brightcove
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MLB.com's Near Real-Time Video Enriches CBSSports.com's Fantasy Baseball
CBSSports.com and MLB.com announced an exclusive multi-year partnership yesterday that illustrates well how video clips generated in near real-time can add significant value to online experiences. Under the deal, MLB will supply CBSSports.com's Fantasy Baseball Commissioner users with in-game video highlights on live scoring pages for every single player, as the games progress. In addition, MLB will provide a highlights package for each player so users can get a look at him before in action before drafting or trading him. Lastly, MLB will provide live audio feeds of all 2,430 regular season games. All of this is being provided at no additional charge to Commissioner users.
The addition of near real-time video highlights to the live scoring pages is the aspect of the deal that really caught my attention because it requires MLB.com to quickly and accurately create descriptive metadata for each play. The MLB.com example shows how sophisticated metadata creation/management has become, moving it from on-demand video to live video. I don't know which metadata technology MLB.com is using (or if they've created their own, as MLB.com tends to do) but their ability to generate clips, attach metadata and publish them in near real-time is quite impressive (with the caveat being that I haven't seen the video updates feature actually work yet).
Categories: Sports
Topics: CBSSports.com, MLB.com
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Kaltura Raises $20 Million, Now Serving 100K+ Publishers
Open source online video platform Kaltura is announcing this morning that it has raised a $20 million round, led by Nexus Venture Partners, including Intel Capital and existing investors .406 Ventures and Avalon Ventures. It's not clear what funding to date is since Kaltura didn't disclose the size of its
last round. Kaltura also announced it is now serving over 100K publishers, which it believes is more than all of the other proprietary OVPs combined.
Kaltura CEO Ron Yekutiel has emphasized Kaltura's open source approach from the company's inception. In my interactions with him, he has likened Kaltura to doing for video what RedHat did for operating systems and MySQL did for databases, with each driving open source success. Since Intel Capital and Nexus have both been involved with these two companies, and Nexus' Narun Gupta, who's on RedHat's board will now join Kaltura's board, Kaltura's positioning gains additional credibility with the new financing.
Categories: Deals & Financings, Technology
Topics: Intel Capital, Kaltura, Nexus Venture Partners
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RAMP Exceeds 1 Billion Time-Coded Tags For Video/Audio
RAMP is announcing this morning that it has processed 20 million minutes of video and audio for premium content publishers, to create over 1 billion time-coded "tags." The milestones reflect steady increases over the last 3 years (see chart below). Tags are descriptive metadata which are essential to video being discovered, shared and optimally monetized. Last week I spoke to RAMP's CEO Tom Wilde who gave me additional insight on how the company is doing and its place in the online video ecosystem.
Categories: Technology
Topics: RAMP
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5 Items of Interest for the Week of Feb. 7th
Happy Friday! Below is VideoNuze's end-of-week feature, analyzing 5-6 interesting online/mobile video industry news items that we weren't able to cover this week. Enjoy!Categories: Miscellaneous
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Netflix Short-Seller Has Tail Between His Legs
Less than 2 months ago investor Whitney Tilson gained a lot of attention explaining his short position in Netflix stock. Now, with Netflix stock about 27% higher than where it was when he wrote his analysis, this week Tilson
threw in the towel, closing out his short position. While Tilson made a couple of interesting points around margin compression due to Netflix's escalating content costs, and also potential competition, the short sale was flawed by Tilson's near total misunderstanding of Netflix's value proposition and why it resonates so powerfully with consumers, which is what helped Netflix add 7.7 million new subscribers in 2010. That, combined with Netflix stock's darling status, made Tilson's short bet an almost certain loser.
Categories: Aggregators
Topics: Netflix
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